WM-ADASS Branch and Directors of Adult Social Services

The Association of Directors of Adults Social Services (ADASS) is a national charity.

ADASS objectives include:

  • Furthering comprehensive, equitable, social policies and plans which reflect and shape the economic and social environment of the time;
  • Furthering the interests of those who need social care services regardless of their backgrounds and status; and
  • Promoting high standards of social care services Our members are current and former directors of adult care or social services and their senior staff.

West Midlands ADASS is one of 9 regional groups or Branches across England.

The WM-ADASS Branch consists of 14 Directors of Adults Social Services or DASSs from the following councils:

  • Birmingham
  • Coventry
  • Dudley
  • Herefordshire
  • Sandwell
  • Shropshire
  • Solihull
  • Staffordshire
  • Stoke-on-Trent
  • Telford and Wrekin
  • Walsall
  • Warwickshire
  • Wolverhampton
  • Worcestershire

The Branch is supported by small team of salaried staff, volunteers and Associates, and Shropshire County Council kindly “host” the Branch, providing vital IT, Finance, HR and other support.

The Branch has a Chair and Vice-Chair, elected and rotated from the 14 DASSs across the region. WMADASS has a regularly reviewed plan and set of strategic priorities, a number of key standing Networks (for example, Commissioning, Workforce, Finance, Principal Social Workers, Safeguarding) as well as task and finish and Thematic Groups (for example, Learning Disability and Autism, Continuing Health Care). These groups may be led and Chaired/Co-Chaired by DASSs or Assistant Directors/Heads of Service in the main.

Simon Froud

Director Adult Social Care and Statutory DASS As a qualified social worker Simon has worked in Social and Health Care for over 35 years in a variety of roles in London LAs, Health Services, the independent sector and more recently as Director in Essex County Council. In some of these senior posts he has worked in joint integrated roles in health as

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Hilary Hall

Corporate Director Community Wellbeing, Herefordshire Council Hilary holds the statutory Director of Adult Social Services function. She leads all the council’s activity to improve community wellbeing, including adult social care, all age commissioning, housing, public health, community development and cultural services. Her background is in

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Peter Tomlin

Director of Adult Social Care, Health Integration and Wellbeing, Stoke-on-Trent City Council The role includes Adult Social Care, Direct Provision, Commissioning and Contraxct Management across Childrens and Adults services and Public Health. Peter is a qualified social worker with over 35 years of working in childrens and adults and social care,

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