Twitter for social care leaders: NCASC Conference October 2014
This is a blog post produced for ADASS Spring conference in April 2014 which will be relevant for attendees at the NCASC conference in Manchester
Time was when it was fine for a leader to ignore technology but those days have passed.
When my Grandpa was a teacher in the Lake District he refused to have a phone and didn’t do so until he retired in 1977.
Today, the leader who does not have a basic grasp of technology risks being made obsolete.
This is why the Twitter for social care session at the annual ADASS conference in Stone, Staffordshire on April 10 may well be important and useful. I’ll be joining Pete Jackson from WM ADASS & IEWM and we’ll be using the hashtag #adassspring.
Around 10 million people have a Twitter account in the UK in 2014. That’s around the same number of people that buy a copy of a daily newspaper. True, there are many different social media platforms that each look after a niche audience or demographic. But it is Twitter that is proving especially valuable to leaders and to people in social care from the top of the organisation to the frontline.
Why social care leaders should be using Twitter?
1. Digital engagement – it can help you to reach other people to start the process of asking for opinions, ideas and views.
2. Internal and external comms – it can help you reach a wider audience very swiftly and very cheaply inside and outside the organisation.
3. Thought leadership – Twitter can help spread ideas rapidly in 140 characters. It can also show what other people are talking about and thinking and gives you access to a pile of information. It is, as one person put it, like having your own team of researchers. It can connect people within communities geographically and within a community of interest. Social care has a community of people who are tweeting on issues that are connected to social care as this list of tweeting social care people shows: http://shirleyayres.wordpress.com/2014/04/04/is-social-media-putting-the-social-back-into-care/
4. Career development – Recruiters are increasingly looking at your digital footprint before they make key recruitment decisions. Content on Twitter and the professional-leaning LinkedIn are just two of the key platforms they will look at.
5. Innovation – it’s where the ideas are being floated, written about and shared.
6. Story telling – adult social care is bursting with human stories and this is a chance to tell them.
There will be a hands on demonstration to Twitter at the event and we’ll also talk about some do’s and don’ts.
Dan Slee is Director of comms2point0 and spent eight years in local government where he won the inaugural LGComms social media gold award. He is an associate of IEWM, a member of The Guardian public leaders editorial board and a member of the RSA.
Pete Jackson works for WM ADASS and Improvement and Efficiency West Midlands as the Adult Social Care Improvement Programme Manager. He has worked in local government for over 20 years and is keen advocate of the use of social media to engage with people and communities
slides for the workshop