Launch of the AT Home Assistive Technology Campaign at NCAS 2015


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Today sees the launch of the AT Home campaign at the National Children and Adult Services Conference (#NCASc15) in Bournemouth.

“At Home” is a concept currently being developed jointly by WM ADASS, local councils and Naidex to raise public awareness of assistive technology and how it can support independent living for longer.

We’re campaigning for increased awareness amongst older people aged 55+ who are thinking about later life; they might not have experienced any major daily living difficulties as yet but are noticing that the natural process of ageing has started to
slow things down.

We also want to increase public knowledge of and confidence to access resources that are already out there, that can help them to stay at their AT HOME A5 leaflet v2homes, among families and friends for as long as possible.

Commenting on the launch of the campaign Linda Sanders, the ADASS National Lead for Assistive Technology said:

 “The 14 local authorities in the West Midlands have come together to support this campaign to raise awareness of the simple bits of technology that are available from the high street to assist people to remain independent at home and to prevent them from relying on much stretched public services.”

Ian James the West Midlands chair of ADASS added

“This is a great example of councils collaborating together to promote a simple message across our region about what friends and relatives can do to help their loved ones stay at home and maintain their independence without needing to involve council services .”

Matthew Tingey, Naidex Event Director commented

“Last year Naidex allocated a fund to its Ambassador panel, made up of senior figures representing the public sector, businesses, the British Association of Occupational Therapists  and voluntary organisations working in the sector so that they could tackle a burning issue of their choice. After debating a number of potential initiatives Ambassadors kept returning to the compelling issue of raising public awareness. As the preeminent show in sector, Naidex is delighted to be supporting this campaign and hope that this will be the beginning of something much greater.”


More information can be found here.





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